Search Beef blogA video debate podcast for search marketers. Two practitioners, one question, real disagreement.https://searchbeef.com/If brand bidding never existedhttps://searchbeef.com/blog/2026-11-01-if-brand-bidding-never-existed/https://searchbeef.com/blog/2026-11-01-if-brand-bidding-never-existed/What would search look like if nobody could bid on your brand name? A hotel test that lost 30% in a week, and why I'd still take that world.Sun, 01 Nov 2026 00:00:00 GMTSEO is a mortgage. PPC is rent. PMax is a toddler.https://searchbeef.com/blog/2026-10-29-seo-is-a-mortgage-ppc-is-rent-pmax-is-a-toddler/https://searchbeef.com/blog/2026-10-29-seo-is-a-mortgage-ppc-is-rent-pmax-is-a-toddler/SEO is a mortgage, PPC is rent, PMax is a toddler. Hannah Bryce and Maddie Lightening debate where £100k of search budget should go, in their own words.Thu, 29 Oct 2026 00:00:00 GMT