Blog
Hot takes, written down
If brand bidding never existed
What would search look like if nobody could bid on your brand name? A hotel test that lost 30% in a week, and why I'd still take that world.
Read more →SEO is a mortgage. PPC is rent. PMax is a toddler.
SEO is a mortgage, PPC is rent, PMax is a toddler. Hannah Bryce and Maddie Lightening debate where £100k of search budget should go, in their own words.
Read more →